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The Story of Boots’ 17

Selling Cosmetics to the Post-War Teenager

Thu 9 May 2024

Djanogly Theatre

Past event

This event has now passed.

Past event

This event has now passed.

Talk by ​Jack Moss, PhD Candidate, Dept. of History, University of Nottingham.

In 1968, Boots launched a cosmetic range for teenage girls and their friends. Join us to explore how 17’s marketing campaigns captured the era’s emphasis on pleasurable self-expression, whilst simultaneously persuading girls to restrain their make-up use.

Image: Image: 17 advertisement, c.1978 courtesy of Boots Archive


For more information on who qualifies for concessions, please visit our booking page.

An old poster from Boots where two women converse over a pharmacy counter
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Counter Culture Exhibition

Enjoy a fantastic exhibition on the history of shopping at Boots.

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